Gift Card Program
Between consumers vastly shifting to online shopping, anticipated shipping delays, and fear of crowds not social distancing, it's critical to think outside the box for your holiday planning. A one stop, quick and easy solution to reach consumers through all of these channels is a gift card program.
Physical cards- are the ones that people know best. They are usually made of plastic or coated paper and carry a magnetic stripe that encodes the value.
Virtual cards- are those that are sent to a recipient in electronic form, regardless of how they are redeemed (such as through paper printouts brought into a store or a code entered on a website). These cards usually sent via email, but they exist as a post on social media.
Mobile cards- are those that are sent to a recipient in electronic form and require the handset or other mobile device to redeem it. These cards can be sent via an app, SMS message, or through the internet, but are linked to the phone or other device.